{"id":380,"date":"2022-08-31T12:27:22","date_gmt":"2022-08-31T12:27:22","guid":{"rendered":"https:\/\/aandagtvooru.nl\/pact\/?page_id=380"},"modified":"2023-10-19T07:57:17","modified_gmt":"2023-10-19T07:57:17","slug":"strategische-communicatie","status":"publish","type":"page","link":"https:\/\/www.pactpublicaffairs.nl\/en\/strategische-communicatie\/","title":{"rendered":"Strategic Communication"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Services&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;rgba(255,255,255,0) 30%|#ffe8e9 30%&#8221; background_color_gradient_start=&#8221;rgba(255,255,255,0)&#8221; background_color_gradient_start_position=&#8221;30%&#8221; background_color_gradient_end=&#8221;#e7e5fc&#8221; background_color_gradient_end_position=&#8221;30%&#8221; max_width=&#8221;99%&#8221; custom_margin=&#8221;-17px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.pactpublicaffairs.nl\/wp-content\/uploads\/2023\/05\/telehealth-33.png&#8221; title_text=&#8221;telehealth-33&#8243; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;top_right&#8221; width=&#8221;15%&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;1da4c4f2-8e53-4788-a9f5-4d073216150a&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#003e51&#8243; header_2_font_size=&#8221;44px&#8221; header_2_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;24px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Strategische communicatie<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Playfair Display|700|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.5em&#8221; header_6_font=&#8221;||||||||&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||32px|||&#8221; custom_padding=&#8221;0px|||||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;24px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Goede interne en externe communicatie is essentieel om als organisatie succes te behalen. Dit geldt voor zowel binnen als buiten de politieke arena. Het is daarom belangrijk om een passende communicatiestrategie te ontwikkelen.<\/p>\n<p>Strategische communicatie gaat om het effectief plannen, ontwikkelen en uitvoeren van communicatieactiviteiten om de doelstellingen van jouw organisatie te bereiken.<\/p>\n<p>Bij strategische communicatie is het belangrijk om de doelgroepen goed in kaart te brengen en te begrijpen wat hun behoeften en belangen zijn. Vervolgens worden een boodschap en communicatiekanaal gekozen om deze doelgroepen te bereiken en te overtuigen. Het is hierbij essentieel om een consistente en geloofwaardige boodschap te communiceren om vertrouwen en betrokkenheid te cre\u00ebren.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.pactpublicaffairs.nl\/wp-content\/uploads\/2023\/06\/2.-Strategische-communicatie-optie-2.png&#8221; title_text=&#8221;Strategische communicatie&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;100px||||false|false&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;4px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;30px|30px|30px|30px|false|true&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_vertical=&#8221;40px&#8221; box_shadow_blur=&#8221;70px&#8221; box_shadow_spread=&#8221;-10px&#8221; box_shadow_color=&#8221;rgba(69,115,115,0.15)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Wil je meer weten?&#8221; image_icon_background_color=&#8221;RGBA(255,255,255,0)&#8221; icon_alignment=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;999cab4f-d995-43b3-842a-9b6879d904b5&#8243; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#003E51&#8243; header_font_size=&#8221;15px&#8221; header_letter_spacing=&#8221;0.5px&#8221; header_line_height=&#8221;1.6em&#8221; background_enable_color=&#8221;off&#8221; child_filter_hue_rotate=&#8221;126deg&#8221; child_filter_saturate=&#8221;72%&#8221; animation=&#8221;off&#8221; border_radii_image=&#8221;on|100px|100px|100px|100px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Wil je meer weten over hoe PACT jouw bedrijf of organisatie van dienst kan zijn? Neem contact op of maak vrijblijvend een afspraak.<\/p>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;https:\/\/www.pactpublicaffairs.nl\/contact\/&#8221; button_text=&#8221;Maak een afspraak&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.21.0&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#b12c1b&#8221; button_border_width=&#8221;10px&#8221; button_border_color=&#8221;rgba(210,159,104,0)&#8221; button_border_radius=&#8221;100px&#8221; button_font=&#8221;Lato|900|||||||&#8221; button_use_icon=&#8221;off&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;4px|||||&#8221; button_bg_color_hover=&#8221;#4159a0&#8243; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#ffe8e9&#8243; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;30px|30px|30px|30px|false|true&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; padding_2_tablet=&#8221;60px|50px|60px|50px|true|true&#8221; admin_label=&#8221;Footer&#8221; _builder_version=&#8221;4.22.2&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#ffffff 70%|rgba(240,242,246,0.5) 70%&#8221; background_color_gradient_start=&#8221;#ffffff&#8221; background_color_gradient_start_position=&#8221;70%&#8221; background_color_gradient_end=&#8221;rgba(240,242,246,0.5)&#8221; background_color_gradient_end_position=&#8221;30%&#8221; positioning=&#8221;none&#8221; custom_padding=&#8221;||14px|||&#8221; motion_trigger_start=&#8221;bottom&#8221; global_module=&#8221;552&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; text_font=&#8221;Open Sans|700|||||||&#8221; text_text_color=&#8221;#013e52&#8243; text_font_size=&#8221;32px&#8221; text_line_height=&#8221;1.3em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Playfair Display|700|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.5em&#8221; header_6_font=&#8221;||||||||&#8221; max_width=&#8221;1061px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;||9px|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;24px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Contact<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Open Sans|600|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Wil jij meer weten over hoe PACT jouw bedrijf of organisatie van dienst kan zijn? Neem contact op of maak vrijblijvend een afspraak.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.pactpublicaffairs.nl\/contact\/&#8221; button_text=&#8221;Contact&#8221; _builder_version=&#8221;4.21.0&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#b02c1b&#8221; button_border_width=&#8221;10px&#8221; button_border_color=&#8221;rgba(210,159,104,0)&#8221; button_border_radius=&#8221;100px&#8221; button_font=&#8221;Lato|900|||||||&#8221; button_use_icon=&#8221;off&#8221; button_bg_color_hover=&#8221;#4159a0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#013e51&#8243; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_bg_enable_color__hover=&#8221;on&#8221;]<\/p>\n<h1>About Anthony<\/h1>\n<h3>Business CoacH<\/h3>\n<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Lorem ipsum dolor sit amet, cons<\/p>\n<p>[\/et_pb_button][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; padding_tablet=&#8221;60px|50px|60px|50px|true|true&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; link_font=&#8221;||||||||&#8221; link_text_color=&#8221;#ffffff&#8221; ul_font=&#8221;||||||||&#8221; ol_font=&#8221;||||||||&#8221; quote_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_font_size=&#8221;40px&#8221; header_2_font=&#8221;Playfair Display|700|||||||&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;||||||||&#8221; header_4_font=&#8221;Lato|700|||||||&#8221; header_4_text_color=&#8221;rgba(255,255,255,0.4)&#8221; header_4_font_size=&#8221;16px&#8221; header_4_line_height=&#8221;1.5em&#8221; background_color=&#8221;#b02c1b&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;60px|40px|60px|40px|true|true&#8221; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_vertical=&#8221;100px&#8221; box_shadow_blur=&#8221;100px&#8221; box_shadow_spread=&#8221;-60px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Telefoon<\/h4>\n<p>Tel:<span>\u00a0<\/span><a href=\"tel:+31 0657027746\"><strong>+31 0657027746<\/strong><\/a><\/p>\n<h4>Email<\/h4>\n<p>secretariaat@pactbv.nl<\/p>\n<h4>Adres<\/h4>\n<p>Stationsweg 66<br \/>2515 BP Den Haag<\/p>\n<p>[\/et_pb_text][et_pb_social_media_follow _builder_version=&#8221;4.21.0&#8243; border_radii=&#8221;on|100px|100px|100px|100px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow_network social_network=&#8221;twitter&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0.8)&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]twitter[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0.8)&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategische communicatieGoede interne en externe communicatie is essentieel om als organisatie succes te behalen. Dit geldt voor zowel binnen als buiten de politieke arena. Het is daarom belangrijk om een passende communicatiestrategie te ontwikkelen. Strategische communicatie gaat om het effectief plannen, ontwikkelen en uitvoeren van communicatieactiviteiten om de doelstellingen van jouw organisatie te bereiken. Bij [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-380","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.pactpublicaffairs.nl\/en\/wp-json\/wp\/v2\/pages\/380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pactpublicaffairs.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pactpublicaffairs.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.pactpublicaffairs.nl\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pactpublicaffairs.nl\/en\/wp-json\/wp\/v2\/comments?post=380"}],"version-history":[{"count":34,"href":"https:\/\/www.pactpublicaffairs.nl\/en\/wp-json\/wp\/v2\/pages\/380\/revisions"}],"predecessor-version":[{"id":1716,"href":"https:\/\/www.pactpublicaffairs.nl\/en\/wp-json\/wp\/v2\/pages\/380\/revisions\/1716"}],"wp:attachment":[{"href":"https:\/\/www.pactpublicaffairs.nl\/en\/wp-json\/wp\/v2\/media?parent=380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}